I also checked out the final exhibit at Berghs School of Communication (design school craze is almost over now 
) and would like to share my two favorite projects.
The first project is a communication campaign for an IT consultant firm. The campaign aims at questioning the pricing of the industry and making the point that this particular IT consultant firm doesn’t charge a higher rate than what the market deems appropriate. So, the whole idea is to have an online auction where the consultant is the auction item. The picture below is from the banner campaign leading to the campaign site – it displays the face of one of the consultants and shows how you can drag and pull the poor dude’s face with your mouse as if he was any product on sale. Interesting and funny idea that would probably only work in a country with strong trade unions and high minimum wages and worker’s rights. Come to think about it, it would probably only work with male auction items too. Oh well, I love the pulling and dragging the dude’s face either way 
.
Second project is a Graphic Design-project expressing the city of Stockholm through a typeface named Stockholm Sans. The design student told me he researched old street signs from the “folkhemmet”-era (the building of the Swedish welfare state in the 50s) that all expressed a modernist kind of standardization. He also incorporated the proportions and shapes of landmark buildings in Stockholm, and allowed some “flaws” to symbolize the modernist folkhemmet-approach that maybe didn’t always live up to its own expectations. Pretty clever .
